YoungMinds X Leerdammer

Talk it Out

The brief

I provided PR support for the launch of the new Talk it Out initiative with the UK’s leading natural cheese slice brand Leerdammer, in support of YoungMinds. The initiative aims to tackle youth mental health stigma with a series of launch events featuring stand-up from comedian Stuart Goldsmith. The campaign uses comedy as a force for good, breaking down barriers by talking about difficult topics in an uplifting and humorous environment.

Impact

There was online and broadcast coverage including an interview with Stuart on BBC Bristol and coverage in marketing and hospitality trade magazines as well as regional media.