The brief

We provided PR support for Tommy’s Mother’s Day campaign, We See A Mum. This was a two staged project; the first stage involved organising a YouGov poll to collect data for a press release that helped highlight the different journeys to parenthood, and the range of emotions that come from experiencing pregnancy loss.  The second stage involved an additional press release focused on sharing messages of hope to mums. To help amplify this we secured celebrity support to also share their own messages and worked with the celebrities to secure national media interview opportunities.

We also drafted case studies of mums who have been supported by Tommy’s and placed their stories in national and local media.