The Big Chocolate Tea party
The brief
Acting as Head of PR for the charity for three years during which time we oversaw the communications team and covered all aspects of PR, campaigns, digital media and brand management to raise awareness of the charity and help drive fundraising.
We also ran the annual The Big Chocolate Tea Party campaign. This included overseeing all PR and marketing to launch the campaign including celebrity outreach to support it, hosting a launch event and securing a media partnership with Woman’s Own.
Impact
30+ pieces of coverage each month in regional newspapers and national newspapers and consumer magazines as well as broadcast media across the UK. In addition The Big Chocolate Tea Party campaign raised more than £40k in the first year.
Client
The Sick Children’s Trust
"BluebirdPR have developed and implemented a successful multi media relations programme which has raised the charity's profile and awareness. They has been instrumental when leading on many projects and have been called upon for their expertise when dealing with problematic situations. They have a good creative media ability and can take responsibility of a project from the outset through to completion."
Claudette Watson, Chief Executive, The Sick Children's Trust
BluebirdPR Ltd is a registered company number: 08836138
Follow us