The brief

I provided PR and media relations support for The Lullaby Trust’s Infection Prevention Week in 2025 and 2026, helping raise awareness of baby infections and share vital health advice with parents and carers across the UK. Through sensitive, story-led media relations and targeted PR outreach, we helped communicate the campaign’s key messages, highlighting the experiences of families affected by serious infections and turning sensitive subjects into compelling stories that inform, engage and empower audiences.