Impossible, Possible
The brief
We worked with the Royal National Orthopaedic Hospital Charity to launch its ‘Impossible, Possible’ campaign, which coincided with a visit from its Patron, HRH Princess Eugenie to the Prosthetic Rehabilitation Unit at the hospital. In addition to supporting with the campaign media launch, we worked with the charity on an ongoing capacity to build up a bank of patient case studies, alongside fundraising and key milestone stories over a 10 month period.
Impact
Coverage was secured in 15 media outlets including Hello, Mail online, OK!, Woman&Home, Daily Express, and Tatler, reaching an audience of over a quarter of a million people.
Client
The Royal National Orthopaedic Hospital Charity
BluebirdPR Ltd is a registered company number: 08836138
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