The Love Inside

Two people kissing, one with MND.

The brief

Working with the GOOD agency we provided PR support for the MND Association in partnership with Coronation Street and ITV. We used real life human stories of people with MND mirroring storylines from the show to raise awareness of the heartbreaking impact the condition has on those with it and their loved ones.

Impact

33 pieces of coverage were achieved with a reach of more than 150,000. Key pieces include an interview on Good Morning Britain, a double page spread in The Mirror, Take a Break, three regional BBC radio station interviews and coverage in charity and marketing trade media.

Client
MND Association

BluebirdPR Ltd is a registered company number: 08836138

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