The Love Inside

Two people kissing, one with MND.

The brief

Working with the GOOD agency we provided PR support for the MND Association in partnership with Coronation Street and ITV. We used real life human stories of people with MND mirroring storylines from the show to raise awareness of the heartbreaking impact the condition has on those with it and their loved ones.

Impact

33 pieces of coverage were achieved with a reach of more than 150,000. Key pieces include an interview of Good Morning Britain, a double page spread in The Mirror, Take a Break, three regional BBC radio station interviews and coverage n charity and marketing trade media.

Client
MND Association

“I’ve loved working with BluebirdPR over the last few months. They were an integral part of the PR team which delivered a record amount of media coverage for the 2023 JustGiving Awards. Sarah was a fantastic pair of hands and I hugely valued her expertise and council throughout the campaign. I was so impressed with how hard Sarah worked to drive forwards proactive media opportunities, leaving no stone unturned. Thank you, Sarah! I look forward to working with you again in the future.”

Emily Penkett, Head of Global PR, JustGiving

BluebirdPR Ltd is a registered company number: 08836138

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