Make 2nds Count’s

Truth Be Told

The brief

I provided PR support for Make 2nds Count ‘Truth be Told’ campaign, as part of Breast Cancer Awareness Month. . This involved pitching 15 case studies to local and national media as well as drafting a poll based main press release for general distribution. To help amplify this I secured celebrity support to share about the campaign on social media.

Impact

Coverage included real life stories of some of the case studies shared in The Sun, The Daily Express, chat magazine and Best magazine as well as regional coverage of the main press release and poll results.