Holiday Moments
The brief
We launched the charity’s Holiday Moments campaign to show the barriers that were stopping people going on holiday and highlight the magic of small moments that can make a holiday extraordinary for families who are facing life’s toughest challenges. The campaign’s goal was to raise awareness of the charity’s work and help people understand that holidays are a vital part of family life and they play an important role in people’s well-being.
Impact
32 pieces of coverage were achieved across UK regional media plus a piece in The Times.
Client
Family Holiday Charity
“I’ve worked with BluebirdPR twice and would love to do so again! Sarah’s strategic, has a wealth of knowledge and expertise to share, drafts superb plans and delivers brilliant work on time and to budget. She’s a great team player, who is keenly aware of the potential and limitations of small charities. I am grateful for her insight and patience.”
Mags Rivett, Director, Income & Engagement, Family Holiday Charity
BluebirdPR Ltd is a registered company number: 08836138
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