The Telegraph Christmas Appeal
The brief
We worked with Cruse Bereavement Care to project manage the Telegraph Christmas Appeal 2020 which involved sourcing human interest, staff and current news related stories. We liaised with beneficiaries and staff at Cruse and acted as the point of contract for the Telegraph.
Impact
We placed 22 stories over a three-month period and the Appeal raised £151,000 for the charity.
Client
Cruse Bereavement Care
"BluebirdPR has been an invaluable addition to our team over the last few months. They have supported us on various projects all of which benefitted hugely from her extensive experience and skillset. They quickly understood the unique challenges and context we were working in and were able to work around these and provide solutions with ease. They built trust not only with senior members of the organisation but also with our volunteers and clients who sit at the heart of Cruse. On top of that, they were a pleasure to work with and we will definitely be leaning on their expertise in the future."
Fiona Brydon, Director of Communications and Digital, Cruse Bereavement Care
BluebirdPR Ltd is a registered company number: 08836138
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