Toilet Twinning

The Big Squat

The brief

I worked with the charity to provide PR support for its World Toilet Day event with local celebrity, Bill Oddie. The event was held on the steps of St Paul’s Cathedral with a choir singing his toilet song to raise awareness about water resources globally and water poverty in the community.

Impact

I had local radio attend on the day and I set up a national interview with Bill in the Daily Mail Weekend as well as drafted a Letter to Editor from Bill that ran across 10 different UK newspapers.