ShelterBox

Shine for ShelterBox campaign and the launch of The Book Club. 

The brief

I provided three-month cover for PR support for two projects; Shine for ShelterBox and the launch of The Book Club.

This included leading creative sessions with an external agency to help shape both the projects so that they work for PR and contributed to an integrated Communications and PR plan. I also drafted press releases and other campaign materials, arranged interviews with lead celebrities and developed relationships with bloggers and social influencers for support.

Impact

Coverage was achieved across more than 60 national and regional media including broadcast interview with authors and Jack Stein for Shine.