The Queen Elizabeth Foundation for Disabled People (QEF)

Survive & Thrive appeal/Ongoing PR support

The brief

I worked with QEF to launch its Survive & Thrive appeal to mitigate the impact the pandemic had on its finances as well and the Edward Guinness Appeal to raise £2.7m for the new care and rehabilitation centre. I am also providing ongoing PR support for the charity to help raise its profile in the media. This drafting and distributing stories such as beneficiary case studies, fundraising events and individual challenges and utilising opportunity throughout the year to raise general awareness of its work.

Impact

 The Survive & Thrive appeal raised more than £500,000 and over the last four years additional coverage has been secured in the Daily Mail, Hello magazine, The Times, The Telegraph, specialist disability trade media and local broadcast and print media.