Galloway Cheddar

Mac ‘n’ Cheese Monday

The brief

I was brought onboard by The GOOD Agency to provide PR for the roll out of their client, Galloway Cheddar’s, Mac N’ Cheese Monday pilot. The purpose of the pilot was to tackle social isolation, loneliness and food poverty for vulnerable individuals and families in Scottish communities.

Impact

I secured interviews on BBC Scotland and West Sound FM for the charity’s community development co-ordinator as well as a Galloway Cheddar representative. In addition to the broadcast interviews, there was coverage in six of the key local newspapers and online media outlets including Galloway Gazette and Dumfries and Galloway Standard.