JustGiving

The GoCardless JustGiving Awards 2023

The brief

I provided PR support for the GoCardless JustGiving Awards. The project involved sourcing celebrity support for the judging panel and pitching and securing national media interview opportunities for the judges, presenters and hosts.  In addition to this, I drafted regional releases for the finalists and winners’ announcements as well as placing their stories in national media.

Impact

500+ pieces of media coverage with 50+ broadcast interviews including pieces on ITV Calendar, BBC Radio Leeds, BBC Radio Cornwall and BBC Radio York. In addition, there was coverage in 10 national newspapers and consumer magazines as well as regional print media outlets.

“I’ve loved working with Sarah over the last few months. She was an integral part of the PR team which delivered a record amount of media coverage for the 2023 JustGiving Awards. Sarah was a fantastic pair of hands and I hugely valued her expertise and council throughout the campaign. I was so impressed with how hard Sarah worked to drive forwards proactive media opportunities, leaving no stone unturned. Thank you, Sarah! I look forward to working with you again in the future.”

Emily Penkett, Head of Global PR, JustGiving