Dogs Trust

Generation Pup and Corporate Partnership support

The brief

I worked alongside the Comms, Digital, Corporate Fundraising and Research teams for a four-month project.

My work included the launch of the GenPup study, ongoing PR support of the charity’s largest corporate partnership with The People’s Postcode Lottery which included the creation and distribution of monthly regional press releases and the creation of a Seasonal PR Plan which covered 18 months of proactive PR themes and creation of ongoing press releases as part of this plan.

I also drafted Dogs Trust Annual Report in 2019.

Impact

I secured regional, trade and trade coverage including a piece with ITV News that was syndicated to six regions across the UK.

“Sarah did some freelance work for our PR team and her help was invaluable. She was a great member of the team, hit the round running and helped us achieve some great coverage. Thanks Sarah!”

Jennifer Blaber, Head of PR & Internal Communications, Dogs Trust