Cruse Bereavement Care

The Telegraph Christmas Appeal

Brief

I worked with Cruse Bereavement Care to manage the Appeal to project manage the Telegraph Christmas Appeal 2020 which involved sourcing human interest, staff and current news related stories. I liaised with beneficiaries and staff at Cruse and acted as the point of contract for the Telegraph.

Impact

 I placed 22 stories over a three-month period and the Appeal raised £151,000 for the charity.

"Sarah has been an invaluable addition to our team over the last few months. She has supported us on various projects all of which benefitted hugely from her extensive experience and skillset. She quickly understood the unique challenges and context we were working in and was able to work around these and provide solutions with ease. She built trust not only with senior members of the organisation but also with our volunteers and clients who sit at the heart of Cruse. On top of that, she was a pleasure to work with and we will definitely be leaning on her expertise in the future."

Fiona Brydon, Director of Communications and Digital, Cruse Bereavement Care