The brief

We provided support on the launch of the Phase One and Two of the Aviva Community Fund (ACF) 2020 and 2021. 

Phase One: Launched ACF into charity and local media and Phase Two: Worked with MatchFit to create a survey for use as a national media hook and pitched charity beneficiary case studies to highlight the impact of ACF. We also created a PR toolkit for the charities to use to help promote themselves.