Aviva

Aviva Community Fund

The brief

I provided support on the launch of the Phase One and Two of the Aviva Community Fund (ACF) 2020 and 2021. 

Phase One: Launched ACF into charity and local media and Phase Two: Worked with MatchFit to create a survey for use as a national media hook and pitched charity beneficiary case studies to highlight the impact of ACF. I also created a PR toolkit for the charities to use to help promote themselves.

Impact

Coverage was achieved in seven pieces of coverage in charity trade media including Third Sector, UK Fundraising, Charity Connect, Charity Today and Charity Digital News.