African Promise

Annual Christmas Carol Service

The brief

For the last seven years I have been working with African Promise to help secure readers for its annual Christmas Carol Service and help to promote it to sell tickets.

Impact

I have secured readers such as Jonathan Pryce, Greg Wise, Brian Blessed, Charles Dance, Sheila Hancock, Felicity Kendall, Luke Norris, Colin Salmon, Simon Callow and Penny Lancaster. I also secured coverage of the event in Time Out, Tatler and the Evening Standard.

"Sarah understands the unique challenges of a small charity when it comes to PR activities. Her extensive knowledge and experience of the charitable sector, and of all the PR opportunities available to charities both large and small, has been invaluable in helping to raise the profile of our charity."

Charles Coldman, Director, African Promise